Is creativity the sacred realm of natural born geniuses? Or is there a formula to creativity that anyone can learn?
Held in Downtown Boston at the Hynes Convention, this year’s conference explored the evolution and future of brand experience. The world of packaging is one that is constantly changing, and yet, everything and anything is possible, particularly when packaging is no longer just about standing out on the shelf.
See how SVA Masters of Professional Studies in Branding graduate students utilize brand thinking to investigate societal constructs around government, public policy, innate belief systems, behavioral norms, and human rights.
What an amazing week it was at HOW Design Live and HOW Marketing Live in Boston. If you were able to make it there this year, you know exactly what I mean.